„For me, fragrances are colours, shapes and materials, just like architecture or paintings. Some scents are cubes, other steps.“
Aliénor Massenet, the nose of the brand, worked as a perfumer for IFF for many years, creating scents for Victor&Rolf, Armani Privé, Diesel, Chloé, John Galliano, Lancôme and Lauder amongst others. In her work for MEMO Paris she has full creative freedom to express her perfumery vision and talent: the art of uniting emotions and contradictions, combined with a deep sense of spirituality, an independent, almost rebellious spirit – and an unerring instinct for fragrance. She describes her style as abstract and finds inspiration in art and architecture.