ART AS AN EXPERIENCE FOR THE NOSE

“I fundamentally see beauty as being a moment in time”. For fashion designer Matthew Miller, beauty is a brief fleeting moment, so I am particularly pleased that the perfume label Verdúu has decided to honour the British designer with a fragrance. For me this is a very apt philosophy, as the idea of transience lies at the heart of every perfume. The fact that the designer sees fashion as a product adds an intriguing angle. 

Matthew Miller – the winner of the renowned Woolmark Prize 2017/18 – is the fifth young designer Verdúu has picked to feature on their olfactory catwalk. Like the other scents, the nose behind this wonderful composition is Mark Buxton, and as usual he brilliantly interprets the creative world of the fashion designer. The inspiration for the fragrance comes from the world of art: “Art is fundamental to design”, Matthew Miller once said. And that is why his fragrance has all the notes of an opening at a high-class art gallery: art as an olfactory experience – beauty captured in an unusual moment.

All of Verdúu’s fashion fragrances are available only in small 15ml bottles. This is such a brilliant idea, because it allows you to compile a small but exquisite “perfume library” and pick your “it” piece to match your mood and the season.