I am absolutely delighted to welcome a new brand to our portfolio: Urban Scents from our home city of Berlin. On second thoughts: let me modify that slightly as it isn’t quite accurate – the label can comfortably be described as very international.
The nose behind Urban Scents is French, and belongs to Marie Urban-Le Febvre. After training to become a perfumer at the top schools, she spent many years in the fragrance industry working for major houses, including Haarmann & Reimer, Symrise and Takasago. Now, in Berlin, she is creating her own scents under the label Urban Scents. The exquisite perfume oils are sourced in the scent capital of Grasse (I’m using the word capital to underscore the importance of the city…). The company that Urban Scents is collaborating with was founded by one of the really big perfumers of the 20th century, Edmond Roudnitska. This collaboration tells you a lot about Urban Scents: this is definitely a label with a heightened awareness of tradition and quality.
I am a massive fan of the heavy, night-blue bottles (which are made in northern France): the dark blue glass provides the perfect protection for the costly fragrances – and looks incredibly stylish. Wondering what the significance of the logo with the propeller is? Let me enlighten you: Marie Urban-Le Febvre is a passionate aviator. Also, her label Urban Scents aims to add a new spin on fragrance and steer into fresh olfactory terrains.
All seven fragrances (Gunpowder Cologne, Desert Rose, Lost Paradise, Vetiver Reunion, Dark Vanilla, Singular Oud and Sensual Blend) are exceptionally wearable without being too eager to please. They are exquisite, but not heavy. Their richness is not drawn from profusion, but from the outstanding quality of the choice ingredients and from the fine composition.
I am particularly pleased that we will also be including the Urban Scents fragranced candles in our portfolio. Scented candles are definitely a matter of personal choice, and they often overwhelm me. Happily, this isn’t the case here, because Urban Scents distinguishes very clearly between home scents and body scents. The compositions of the candles are new and explicitly created for rooms. There are four fragrances (Club Lounge, Holy Wood, Oriental Tales and Matcha Green Tea – and they also come in beautiful, heavy blue glass holders). They are subtle persuaders with strong personalities.
In a nutshell: Urban Scents is the best of both worlds. Classic perfumery expertise meets the spirit of vibrant Berlin – and lifts off to new flights of fancy.