There’s one aspect of perfumery art that rarely receives the recognition it deserves, namely the fact that it offers years of consistent creativity at the highest level. In other words: there are no flops that vanish from the market as fast as they are launched. Perfumery art delivers the classic fragrances of the future – and Escentric Molecules is one of the very best examples.
The label was founded in 2005, and in spring 2020 it will launch Molecule 05 and Escentric 05 – the latest fragrances in an incredible series. It goes without saying that Geza Schön has remained true to his fundamental concept: Molecule uses a single molecule, pure and undiluted; Escentric is a composition based on the hero molecule, which in this case is Cashmeran.
Geza Schön describes Cashmeran as “the abstraction of a hot summer on a Mediterranean island”. But as well as this wonderfully graphic description, 05 also pays homage to modern synthetic perfumery. The molecule was developed at the end of the 1970s by IFF. Cashmeran has an unusually complex and rich character. It combines a cocooning, musky softness with a dry, aromatic woodiness and a sweet and resinous pine note. Cashmeran has the star quality to shine as the main component in a fragrance – as Schön has shown with Molecule 05.
Cashmeran also plays the lead role in Escentric 05. Schön wanted to create a different kind of summer fragrance – and, as one would expect, it is far removed from the mainstream. For starters, it lacks the typical oceanic, marine notes, which he finds too artificial. He was inspired by a walk on a hot afternoon, up from the sea – and past aromatic Mediterranean herbs, shrubs, woods and orange groves. Accordingly, in 05, the olfactory journey takes you from bergamot and orange, through laurel, rosemary and other ingredients until you reach the Cashmeran and its piney warmth. It is a deeply sensuous journey that lingers on.
Escentric Molecules 05, which launches in spring, makes me yearn for summer – although it goes without saying that you can wear it at any time of year. This is no olfactory one-hit wonder for 2020. Instead it has a great future as one of tomorrow’s classic fragrances.
The art of perfumery is young – so young, in fact, that one of its most revolutionary creations has only just gone into double-digits and is celebrating its tenth birthday this year. Escentric Molecules 02 was launched in 2008 on the niche market and was an instant sensation. Never before had Ambroxan smelt so “new” than in Geza Schön’s fragrance: warm, sensual, animalic, and at the same time imbued with a fresh, almost mineral quality. Most fragrances claiming to contain amber only have between 1% and 2% Ambroxan. In contrast, Escentric 02 triumphs with the maximum content of 13.5% – any higher and Ambroxan starts to crystallise.
Escentric 02 and Molecules O2 are celebrating their birthday with a beautifully designed Limited Edition EM 02 Power of Ten. The 100ml bottles are now available in unique travel cases made of brushed, anodised aluminium in different colours – very stylish, very urbane, very luxurious. The packaging creativity is visibly (and tangibly) impressive.
Of course, the fragrances haven’t changed: Molecule 02 contains pure Ambroxan; Escentric 02 combines it with Hedione (jasmine blossom), a gin and tonic accord and a hint of the Austrian soft drink Almdudler.
We are delighted and exceptionally proud to be launching this Limited Edition in Germany at a sensational event. EM 02 Power of Ten will be getting its first public outing at “VOGUE loves Breuninger” on 20 October 2018 in Stuttgart. Geza Schön will be there in person in the morning to autograph products and answer questions.
And there’s another exclusive cooperation: from 13 through 27 October 2018, the Limited Edition will be exclusively available from Breuninger Stuttgart and its online shop. After this, the fragrances will go on sale in other selected perfume shops and concept stores.
BTW: only ten per cent of all perfumes launched on the “regular” perfume market survive their first year. Of this ten per cent, only 40 per cent are still around at the end of the second year. It just goes to show: quality, creativity and art will prevail. Happy Birthday, Escentric Molecules 02 – and here’s to many more years!
Escentric 04 is now also available as a body wash, completing the Escentric Molecules’ Body Wash range. The new shower gel has a seductively soft, fresh hit of Javanol for a zesty, energising leap into summer.
“Javanol is like truffles: a few shavings of truffle are enough to transport you to heaven” – is how perfumer Geza Schön describes the main component in his fragrance Escentric 04, which has now launched as a Body Wash.
Javanol, a futuristic sandalwood molecule, features sandalwood in a completely new form: without the woody heaviness, and instead with an incredibly soft, radiant, sheer and transparent sparkle. “Psychedelic freshness”, is what Geza Schön calls his olfactory coup, where pink grapefruit peel, juniper, pink pepper and a hint of marihuana dance around a Javanol heart.
The main ingredient in the fourth Body Wash in the series is “Energen”, which unites the functional ingredients of soapberry (sapindus mukorossi) and tara (caesalpinia spinosa). These natural ingredients – one from the Himalayas, the other from the Andes – are not only exceptionally skin-friendly, they also lift the fragrance onto a higher plane. The Body Wash is free from parabens and sulphates.
Body Wash 04 features the new Escentric Molecules artwork, which – like the entire range of fragrances – was designed by London-based Me Company. The digital look presents the interplay of “Art & Chemistry”; the radial lines were inspired by atomic collisions in a particle accelerator.
The Body Wash is available to order now from will be a brand and can be purchased in selected perfume shops and concept stores.
200 ml | €45.00