In 2017, roughly 790,000 tons of candles were sold in Europe – which is probably a new record. I don’t know how many of those candles were scented candles, but figures for 2018 published by the industry association show that this segment is on fire, if you’ll pardon the pun. At the beginning of the year I read an article about “the strange boom in scented candles”. But why strange? There are – and especially in the U.S. – many small start-ups that have pushed onto the market with a “traditional” product like fragranced candles and have been exceptionally successful. The power of images seems to play a key role in driving these sales. Lovely, aspirational images on Instagram of these candles in influencers’ homes obviously make others want to buy into the trend.
For me, what counts more than pretty pictures are exclusive scents – and that brings us straight to URBAN SCENTS, who have some truly exquisite scented candles. The Berlin-based luxury label shows just how sensuous, aesthetic and modern scented candles can be. The ingredients are produced in Grasse by an artisan manufacturer, guaranteeing the very highest quality. The compositions and fragrance moods created by Marie Urban-Le Febvre elevate the rooms they scent to create an exquisite atmosphere. A scented candle by URBAN SCENTS is a real upgrade for any home – and not just in winter.
It’ll come as no surprise to learn that URBAN SCENTS candles also look the part: the candles are encased in heavy blue glass holders inspired by the bottles used for the fragrances. Like the bottles, they are hand-made in France. If you ask me, the results are more than Instagrammable – with the only drawback being that you don’t get to smell the fabulous scent.